I’m a design leader with nearly 15 years of experience shaping UX/UI across startups, scale-ups, and global enterprises. Currently, I lead design at Jedox.com, where I supported the build and scale of the design organization - spanning research, design systems, and cross-functional operations and where I work closely with executives leadership to drive strategic initiatives and business impact.

Previously, I designed and led teams at Volkswagen, SAP, and other key players in the Tel Aviv and Berlin tech ecosystems. Also a: